The Business of Being Creative – 9: Design First, Judgment, Risk, A Placebo And Ralph Lifshitz From The Bronx
In the midst of the existential crisis we find ourselves in, all creative business is being upended. Sure, some are busy, but most are suffering from a prolonged winter — actors, musicians, event professionals, chefs, just to name a few. So the house is coming down.
To rebuild it, design first. For design to come first, you must be judged, you must take concentrated risk. Enter a discussion about placebos and Ralph Lifshitz from the Bronx.
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