The Business of Being Creative – 24: The Intention Reception Paradox
Just like governments do not run like businesses, so too does creative businesses not look like other businesses. All too often what would be expected in business, is not true for creative business — say the customer is always right, being hungry and scrappy always works and, of course, price matters above all else. Enter the intention/reception paradox. Listen in…
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Host: Sean Low of The Business of Being Creative
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