The Business of Being Creative – 20: Client Management, Sunk Costs, and Grit
Managing the client experience is a singular challenge for every creative business. For the most part, projects are for an extended period of time with many ups and downs both for activity and emotion. The key to success is vision and grit. It is also a deep understanding of sunk costs. Enter the story of Graham Sutherland’s portrait of Winston Churchill. Listen in…
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Host: Sean Low of The Business of Being Creative
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