The Wedding Biz – REVISIT JOHN EMMANUEL – Australia’s Premier Floral Designer
In today’s episode of The Wedding Biz, Andy is excited to welcome John Emmanuel. John is the premier floral designer out of Sydney, Australia. He is best known for creating exquisite grand scale floral installations, and whatever he creates has a stunning element of luxury. A known leader in his market, John has worked alongside many high profile Australian wedding planners in continuous collaboration with some of Sydney’s most luxurious events. He also hosts “The John Emmanuel Luxury Wedding Masterclass.”
John takes us on a journey of his childhood, the tragedy of losing his mother at age three, and working at his grandma and aunt’s floral shop at thirteen. He speaks about going to trade school on an apprenticeship at the age of fifteen to learn the floral business and why he has such a strong passion for weddings. He has a strong drive to succeed and he believes he got that from wanting more for himself and his children.
Listen in as John discusses how he felt when he sold the retail part of his business to concentrate on the wedding event side. They chat about his personal signature and how he defines it, the procedure he goes through from start to finish with a client, and why the reception flowers are the most critical part of the wedding for him.
Have you heard about John’s line of luxury silk flowers? He says that they have been very well received and allow people, who wouldn’t be able to afford fresh flowers, to have the wedding of their dreams. John also describes his masterclass and what he will be teaching to the attendees. The passion that John has for what he does is contagious. You feel this intense desire to go straight to his website and see his amazing floral design images. Look him up and then listen to this episode, you will be glad you did!
If you enjoy this episode, then Andy urges you to not keep it to yourself. Please share the episode with some good friends who might also get something out of it! Be sure to also leave a top review wherever you listen because that really helps him and the show out, and don’t forget to subscribe to the podcast so that you never miss a new episode.
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
[01:48] – John Emmanuel, welcome to the show!
[02:16] – John was born in Australia, but his parents are from Maltese.
[02:43] – John tells us about where he grew up and a little of his family background and where he started in the florist industry.
[04:02] – Andy and John discuss tragedy and the influence it has on your life.
[05:14] – John talks about working in the family flower shop.
[06:46] – John tells us where his passion for weddings came from and what about them moves him so much.
[07:58] – John went to a trade school on an apprenticeship to learn the florist industry at age 15.
[09:45] – Where did John get the courage to chase a dream at such a young age?
[10:37] – John started his own retail business and got married at a young age.
[11:53] – John discusses the change in the wedding industry and how that affected his retail stores.
[13:16] – Did John sell the retail side of the businesses because he felt he had enough clients on the wedding business side to compensate for the loss?
[14:25] – John discusses the risk he took when he decided to go all-in on the wedding event side.
[15:41] – How would John describe his personal signature to someone who doesn’t know the business?
[16:20] – Reception flowers are what John loves the most; he tells us why.
[17:18] – John tells us what his process is starting with the first visit with his client through the actual event.
[18:50] – Does John appreciate when the client brings in a Pinterest board or pictures?
[21:32] – John speaks about his need to stay true to his brand even if it means losing a client.
[20:54] – John gives an example of one of his favorite events and what it felt like to see his design completed.
[23:00] – How does John handle unexpected challenges that occur during an event?
[26:43] – John discusses integrating the creative and business side of his business.
[28:57] – John’s wife and children are involved in his business as well, and he chats about the challenges this incurs.
[30:55] – How does John price what he does? Does he charge a styling fee?
[32:12] – John talks about how he handles economic challenges.
[34:22] – John tells us about his new line of luxury silk flower arrangements and why he started it.
[36:38] – John tells us about his John Emmanuel Luxury Wedding Masterclass and what he will speak about.
[39:21] – What tips would John give event designers when talking to their clients about floral design?
[40:35] – What would John tell a couple when it comes to choosing a floral designer?
[41:58] – Success for John is family, passion, and clients.
[42:43] – Andy reveals where John can be found online.
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Title Sponsor: This episode is sponsored by Kushner Entertainment.