The Wedding Biz – Episode 474 JULIE NOVACK: Update on Digital Marketing, AI, and More!
Andy is so excited to have Julie Novack of PartySlate back on the show yet again! While he would highly recommend that you go back and listen to the previous episodes she has been on, in case you aren’t familiar with Julie, she is the CEO and co-founder of PartySlate, a groundbreaking photo-rich website connecting event professionals, planners, and venues.
Join Andy today as he and Julie delve into artificial intelligence and how it is revolutionizing the industry. Julie also shares insights into the evolving landscape of digital marketing and how AI is becoming increasingly crucial for building and enhancing brand presence as an event professional. No longer just a thing of the future, AI is here to stay, and it is going to continue to change the face of media as we know it.
Perhaps what is most exciting is how AI is even seeping into familiar software platforms, making its benefits more accessible and integrated into our daily workflows, and Julie even predicts that Google will basically be unrecognizable five years from now! As she has discussed on the show before, Julie also emphasizes the importance of having a well-organized digital footprint, so if you’re looking to stay ahead in the digital realm, then this episode is definitely for you!
Andy is, as always, so grateful for Julie’s time and really appreciates how much knowledge and wisdom she is able to pack into just a small amount of time. If you enjoy this interview with Julie, be sure to check out PartySlate, and Andy would love it if you were to share it with colleagues and leave a top review wherever you listen. Be sure to subscribe to the podcast so that you never miss a new episode, and we will catch you next week on The Wedding Biz!
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
[2:29] – Where does Julie see digital marketing going in 2024?
[4:23] – Julie highlights Party Slate’s role in centralizing event content.
[6:26] – Julie offers her opinion on Threads.
[8:39] – Julie begins to underscore the impact of AI on the wedding and event industry.
[12:54] – Andy acknowledges that AI might be a little overwhelming for some people at first.
[14:22] – Utilizing AI as a productivity tool can lead to generating innovative ideas.
[17:40] – Many software and websites are now integrating AI elements and have been for years.
[19:02] – Julie predicts that Google will be essentially unrecognizable in five years.
[19:57] – Julie highlights a shift toward hybrid and remote work in the events industry.
[22:46] – Julie discusses challenges of dealing with shorter notice bookings since the pandemic.
[24:18] – Julie doesn’t really like the word “vendor” and prefers “event professionals.”
[25:27] – Listeners are advised to conduct quarterly reviews of their digital presence.
[26:43] – Andy touches upon where we can find Julie online.
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Title Sponsor: This episode is sponsored by Kushner Entertainment.