The Wedding Biz – Episode 414 SEAN LOW: The Heart and Soul of the Wedding Industry
Sean Low of The Business of Being Creative joins Andy today to talk about his business and how it has been impacted by the COVID-19 pandemic over the last couple of years. The Business of Being Creative is a consulting firm that is focused on providing practical advice to those in the business of being creative! His client list includes the who’s who of the wedding industry and design community, and he is also the host of a very informative podcast with The Wedding Biz network called The Business of Being Creative.
Sean dives deep into how his approach has been impacted because of the pandemic, and he and Andy discuss how the heart and soul of the wedding business has gotten even deeper as a result of the pandemic. Sean also reveals and discusses some of the common themes that he has been noticing among his current clients and posits that business owners need to be sure that they have clarity about what qualifies as rational vs. irrational about the way that they run their businesses. He also encourages business leaders to come to terms with the fact that they’re not going to be for everyone and that not all prospective clients are going to be for them, defining the decision for them to work with a client and vice versa as a radical choice.
Sean also details the process that he goes through with his clients and describes the three different ways to hire him. Andy, as usual, had a blast sitting down to chat with Sean and appreciates his time! Be sure to check out Sean’s website and his social media pages on Twitter and Instagram, and, as always, if you can think of at least three good friends who might benefit from and enjoy this episode, be sure to share it with them! Andy would also be appreciative if you were to subscribe to the podcast if you aren’t already and to leave a top review wherever you listen, especially since it really helps the show and helps people find it!
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
[0:32] – Andy reveals that today’s guest is Sean Low of The Business of Being Creative.
[1:21] – Sean reflects on how he has changed because of the COVID-19 pandemic.
[4:14] – Sean touches upon the knowledge gained from being in the wedding industry.
[5:35] – Andy offers insight into how the heart and soul of the industry have become deeper.
[7:27] – Sean reveals how the pandemic caused him to assess why he does what he does.
[8:21] – We learn about some common problems that industry leaders are currently having.
[11:27] – Sean argues that you need to have clarity about what about your business is rational.
[15:01] – Andy reflects on how he used to sell bands vs. how he does now.
[16:39] – Sean states that he sees more and more bands charging design fees.
[18:51] – Andy prompts Sean to discuss radical choice.
[22:00] – Andy sums up what he means by radical choice.
[22:45] – Hear Sean explain what he means by what he calls the bird story.
[24:37] – Sean reveals how to go about hiring him.
[27:44] – Andy shares Sean’s contact information.
Email Sean: email@example.com
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Title Sponsor: This episode is sponsored by Kushner Entertainment.