The Wedding Biz – 483 BROOKE KEEGAN: The Long Game, Creative Partners, Pricing Strategy, and More!
In this captivating episode of The Wedding Biz, join Andy as he dives into an enlightening conversation with Brooke Keegan, the esteemed owner and creative director of Brooke Keegan Special Events. Known for her exceptional expertise in crafting one-of-a-kind, multi-day destination weddings, Brooke has been acknowledged as a top event planner by Harper’s Bazaar and Brides magazine.
Listen in as Brooke provides an inside look at the challenges and successes associated with her specialized event planning business. As a planner in high demand, she reveals the importance of patience and the significance of creating a balanced and fulfilling lifestyle in the industry. As the conversation continues, Brooke shares valuable insights into her creative process, the challenges of planning events in the midst of a global pandemic, and her unique approach to prioritizing feedback and taking care of her clients.
This episode is a must-listen if you want to gain a glimpse into the backbone of the event industry or learn more about the interesting trajectory of Brooke Keegan’s career, and Andy had such a great time chatting with Brooke! He hopes that you enjoy the engaging exchange filled with enriching anecdotes and valuable tips for success. If so, then please don’t keep it to yourself. Andy would really appreciate it if you would share the episode with some good friends who might also get something out of it! Be sure to also leave a top review wherever you listen because that really helps him and the show out, and don’t forget to subscribe to the podcast so that you never miss a new episode.
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
[1:33] – Today’s guest is Brooke Keegan of Brooke Keegan Special Events!
[3:04] – Recent studies report a 65% decrease in engagements.
[5:12] – Brooke points out that In the current global situation, budgets are down as people adopt a more cautious approach.
[7:04] – Brooke was a volleyball player at San Diego State University for three seasons.
[7:49] – Brooke shares how she transitioned from coaching volleyball to the events industry.
[11:34] – After six years of experience in event planning, Brooke started her business during a recession.
[14:15] – Brooke actively seeks feedback post-events and ensures partner comfort.
[17:56] – Brooke’s team emphasizes detailed event planning and prioritizes visual appeal.
[20:23] – Inspiration tends to strike Brooke at unexpected times.
[23:45] – Hear about how a sudden tropical storm in Hawaii forced Brooke’s team to adapt.
[26:31] – Brooke emphasizes the importance of working with creative partners you trust.
[27:32] – Brooke utilizes both conferences and social media to build global partnerships.
[29:47] – Brooke strongly advocates charging clients a percentage and explains why.
[30:56] – Switching to a percentage fee increased Brooke’s revenue by 403% in five years.
[32:15] – In 2015, Brooke transitioned from treating her work as a passion to a business.
[33:23] – Brooke emphasizes open financial communication and client contentment.
[35:06] – How does Brooke define success?
[38:28] – Brooke argues that mental well-being is essential for both client service and family life.
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Title Sponsor: This episode is sponsored by Kushner Entertainment.