The Wedding Biz – 373: JULIE NOVACK: Optimizing Your Digital Footprint
Join Andy in this episode as he chats with Julie Novack, C.E.O. and co-founder of PartySlate, a photo-rich website (that, in fact, just recently hit a million photos) where leading event professionals share their work, build their brand, and drive leads. Before founding Party Slate, Julie held executive positions at top-tier digital agencies such as Razorfish, Vibes, and Agency.com. With over twenty years of digital marketing experience, Julie has helped some of the biggest brands in the world. Longtime listeners of The Wedding Biz may actually remember Julie having been on the show before as she has been on a number of occasions such as in episode 121.
Julie is here in this episode to talk about how to optimize your digital footprint. She discusses how to do that with your website, blog, social media, backlinks (which she describes as very similar to PR), third-party platforms, etc. She talks about what she calls a homepage handshake and why it is so crucial on your website since no one should have to do a whole lot of investigating to find out what you actually do, and she comments on blogs and how they can help you build authority. Julie also encourages listeners to spend at least one hour making their LinkedIn profiles represent them and their companies and to be sure to have at least 500 contacts on LinkedIn. In closing, Julie puts particular emphasis on the importance of networking and building strong online connections with other people and with other companies.
Only so much of Julie’s vast knowledge on this subject can be shared in twenty minutes, but this is such a fantastic summary and overview, and Andy strongly encourages listeners to not only go back and listen to this episode a second time to take notes but to also go back and listen to Julie’s earlier episodes of The Wedding Biz, especially episode 121. Be sure to subscribe to the podcast so that you never miss an episode, and if you can think of at least three good friends who would benefit from listening, share it with them! Andy would also appreciate a positive review wherever you listen to the podcast and for you to go back and listen to some of the interviews in his back catalogue, especially if you’re a new listener having just recently come on board!
Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
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[0:43] – Andy reveals that this episode’s guest is Julie Novack, C.E.O. and co-founder of PartySlate.
[2:12] – Julie starts by talking about how to improve your digital presence via websites.
[3:46] – Julie presents the possibility that about 80% of websites miss what she calls the homepage handshake.
[5:03] – Julie offers her general opinion on blogs.
[5:40] – We are provided with an example of how a blog entry could be helpful.
[7:10] – Julie touches upon the importance of marketing yourself on social media, especially Instagram, Facebook, and LinkedIn.
[8:53] – Julie addresses the difference in importance between having a personal profile and a business profile on LinkedIn.
[9:35] – We are strongly encouraged to occasionally post content on LinkedIn and are told why.
[10:36] – Julie encourages us to have at least 500 contacts on LinkedIn.
[13:00] – Julie explains the difference between content SEO and technical SEO.
[14:32] – We learn what backlinks are and why they are important.
[16:08] – With third-party platforms, Julie explains that they tend to be polarizing and why.
[19:08] – Julie sums up by encouraging us to think about our online connections and how they can help us.
[22:23] – Andy gives Party Slate’s contact information.
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