The Wedding Biz – 354 DEWI KURNIADI – Creating Ethereal Beauty with Cake Design
“I believe this job is the practice of love.” Listen as Andy and his guest, Dewi Kurniadi, have a truly inspirational conversation about creating and running her business, her personal journey before making the leap into being an entrepreneur, what it took to make a major geographical move, dealing with immense challenges, and forging her own path, plus much more on this episode of The Wedding Biz.
Dewi is the Founder of Sweet Bloom Cakes, an extremely popular and successful Sydney-based boutique studio offering custom-designed handcrafted cakes, confections, and personalized event experiences.
Listen as Dewi shares where she gets the inspiration for her cake designs and when she knew it was time to go full time with Sweet Bloom Cakes. She talks about rebelling against her parents and what they wanted her to do versus following her dreams.
Dewi discusses her process and how she learned to build a team that could support her and help grow her business. She shares a story about when a client wanted her to design a cake with doves in it for her grandfather and other challenges she has had to face and overcome.
Dewi also shares some tips and advice for any cake designers who want to take their businesses to the next level and how she balances the business and creative sides of her company. When she needs to recharge, Dewi likes to window shop for inspiration and find new textures to use on her cake designs.
Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
[02:17] Welcome to the show, Dewi!
[02:45] Dewi shares where she gets the inspiration for the design of her cakes.
[04:53] Dewi discusses when the passion for cake design became a reality.
[06:44] What did you want to do when you were young?
[07:28] Dewi speaks about rebelling against what her parents wanted her to do.
[08:31] Dewi talks about her background and when she took the leap into entrepreneurship.
[11:41] She shares that the transition to working Sweet Bloom Cakes full time was a long journey.
[13:08] Do you ever feel you are struggling to reach a level you haven’t reached yet?
[14:22] Dewi discusses how she learned to build a team that could support her.
[19:01] She shares her process of talking to her clients and taking that information to design their wedding cakes.
[21:59] Dewi speaks about a client that wanted her to incorporate doves into their wedding cake.
[24:05] Have you had any major challenges with events that you have had to overcome?
[26:10] Dewi talks about the business side of her company and how she handles it.
[28:28] She shares how her family feels about where her career has taken her and moving to Australia.
[30:56] Dew discusses some tips and advice for a cake designer that wants to go to the next level.
[32:56] Window shopping is what Dewi does when she needs to recharge.
[34:27] Thank you for being on the show!
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