The Wedding Biz – 338 LISA ZACHERY – Embodying True Passion in Stationery
“Imagine your dreams on paper, imagine being able to embody true passion in stationery.” Listen as Andy and his guest Lisa Zachery discuss the meaning behind this quote, her passion for stationery, her belief that invitations set the tone for the event you are having, plus much more on this episode of The Wedding Biz.
Lisa is the CEO and Creative Director of Papered Wonders. As stationers, they design, create and produce exquisite wedding stationery that represents the love and passion shared by the couple. All of their designs are unique and share a piece of the love story unfolding during the time leading up to the wedding. Papered Wonders is also a custom design and print studio, and Lisa also assists other business owners in crafting their best look on paper and other collateral.
Listen as Lisa shares her process for designing invitations that showcase the couple’s love, how they use favors to imbed the wedding memory into each guest’s hearts and what inspires her to pick the right font, graphics, color, etc. Lisa also helps other creatives rebrand their businesses because she believes that branding is ever-evolving, and as a company grows, its story changes.
Lisa discusses needing more diversity in the industry and the need for more women in power everywhere. She gives advice on what to look for when finding a wedding planner and someone to design wedding invitations because they all need to work together to create the best experience for the couple.
Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
[01:54] Welcome to the show, Lisa!
[02:25] Lisa shares what inspired the quote, “Imagine your dreams on paper, imagine being able to embody true passion in stationery.”
[04:55] Lisa discusses her transition from her corporate job to owning her own business.
[06:25] Why she specializes in the wedding industry.
[08:24] Lisa speaks about the process they use to design invitations that showcase the couple’s love.
[10:43] Lisa shares how they use favors to imbed the wedding memory into the heart of each guest.
[12:00] What inspires you to pick the right font, colors, graphics, etc.?
[13:53] Lisa discusses how they help other creatives rebrand their businesses.
[16:10] Brands are always evolving because as companies grow, their stories change.
[18:28] What topics do you talk about when you are asked to speak at conferences?
[20:40] Lisa discusses diversity and the need for more women in power.
[23:03] Did you know that Engage is recognized as one of the most well-attended conferences in the wedding industry?
[26:46] Lisa shares her view on what couples should look for when finding someone to do their wedding invitations.
[29:28] Lisa gives some things to look for when looking for a planner for your wedding.
[31:06] Lisa talks about shirts in her shop that say Black Event Professionals Matter and the challenge to build teams with more diversity.
[32:53] Thank you for being on the show!
[34:04] What do you still want to accomplish? What are you looking forward to?
[35:46] Thank you for being on the show!
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