The Business of Being Creative – 6: Metrics Of Success, Community And Zappo’s
In today’s world, we are what we measure. We hear it all the time now — data analysis, big data, consumer preferences, artificial intelligence and computer learning to show us what we see, feel and even touch. What does that mean for your creative business? Umm, everything. If experience is what you truly sell, then making sure that you define the success of that experience in your own iconic way is crucial. Enter metrics of success, the coffee table idea and Zappo’s. Listen in…
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