The Business of Being Creative – 2: The Power Of Niche, Scarcity and The Long Tail
What does the long tail, scarcity and niche have to do with your creative business? Umm, everything. Oh, and if you are not sure what the long tail, scarcity and niche even mean in this context, that is ok, I will just tell you the story of Blue Bottle Coffee and it will all make sense. Listen in…
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Host: Sean Low of The Business of Being Creative
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