Episode 436 SARAH WINWARD: A Master Floral Designer’s Process and from Creativity Blooms Beauty

 In All Network Episodes, Events, Floral Designers, The Wedding Biz

Andy is so excited to bring on today’s guest, Sarah Winward! Sarah is based out of Salt Lake City and is a destination wedding florist who creates flower arrangements that are inspired by the changing of seasons in nature. Believing that flowers should feel natural in the environment in which they are going to be viewed, still, she also finds many of her materials in the immediate area where the event will be held. Sarah primarily does flowers for events but also works on installations for private and commercial clients. She also offers various workshops and is a master of her craft!

Sarah dives into various topics such as what her childhood was like and what her biggest hobbies were as a child, how an interest in weddings and events came about for her, what the process frequently looks like between her and her clients, what her biggest challenge often is and how she overcomes it, how she has managed to become so popular on social media, what her morning routine and evening routine look like, her love for nature, and so much more!

Andy really appreciates Sarah’s time and had a great time interviewing her. He hopes that you enjoy listening to it and also encourages you to check out her online courses available for purchase from If I Made. He would love it if you were to share this episode with a few people you know who might also enjoy it and would also appreciate it if you were to subscribe to the podcast if you aren’t already so that you never miss a new episode! Be sure also to leave a top review wherever you listen because that really helps out the show and helps people find it!


This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right vendors. Zola gives wedding vendors more control, better exposure, and higher quality leads — all with competitive pricing and no annual commitment. Create your free listing at www.zola.com/andy.


Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don’t forget about Sean Low’s podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.


Become a patron and support Andy and the show! If you are so inspired, contribute!

Time Stamps

[0:00] – Today’s sponsor is Zola.

[0:29] – We learn that today’s guest is Sarah Winward.

[2:02] – What were Sarah’s hobbies as a child?

[2:50] – Andy refers to a quote from Sarah’s website.

[5:54] – Learn how an interest in weddings and events developed for Sarah.

[8:14] – Sarah explains how she learned to handle the business side of things.

[9:44] – Sarah walks us through her usual process with clients.

[11:00] – Sarah reveals how she is usually inspired.

[14:10] – Learn why Sarah lets clients in on what she is seeing.

[16:43] – Sarah gives us an example of a memorable experience with a client.

[19:08] – Sarah identifies weather as frequently being her most significant obstacle.

[22:04] – Sarah is very appreciative of her team.

[23:43] – Hear about Sarah’s approach to social media.

[25:39] – We are given advice, such as being true to ourselves.

[27:30] – Sarah discusses her morning routine.

[28:59] – Sarah describes her evening routine.

[31:19] – Andy reveals where we can find Sarah online.



Sarah’s Ultimate Guide to Floral Design Course


Find Sarah:

Sarah’s Website

Sarah’s Instagram Page

Sarah’s Pinterest Page


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Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.

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